Meeting product photography deadlines is a big concern for e-commerce companies. It also keeps your costs low as it allows you to show off different angles and pictures of your product without having to invest in further product photography. Shooting a T-shirt flat lay is relatively quick and simple. Now you have two sizes, “Large” and “Medium,” which are both visible. To invest in a scalable solution with a camera, backdrop, flash-lights and macros in Photoshop, to streamline the production without losing quality. We're here to answer all your questions! That’s not customer friendly. Or speed and quality? When I first started doing product photography I was hired by a company to reshoot their entire 3200 piece inventory. So how do you turn a new customer into a repeat customer? Though not as exact as including objects for scale, it also is possible to compose your … To get high quality product shots like showing the detail of the grain on leather wallets and the dark cloth on hats, the lighting must be great. But to have a system, it’s important to be able to replicate the same type of photo over and over again, but with different products. Accurately representing different sizes while still creating consistent images is a challenge; you can’t always add in familiar objects like hands, coins, or rulers without creating distracting eyesores. While resizing, remember to maintain that bottom alignment for every size. Fortunately, they have become very affordable. Wide-angle lenses can make a real mess of perspective, making objects close to the camera seem significantly bigger than ones farther off. Because product photos drive sales, take advantage of as many opportunities as you have to show your product from every angle. Web Design; 67,040 views. Your sizing guide should be scaled to create an intuitive impression of different sizes. include action shots or any fluff that may accentuate the product. Now you have two sizes, “Large” and “Medium,” which are both visible. For just the product lifestyle shots, the widest aperture / lowest f-stop is best to make sure that the product is the absolute centre of attention. For example, a vintage wooden background fits well with the aesthetic of rustic home decor. Use this template Ok, so now that you know the “why” behind movement in designs, let’s cover the “how”—the different strategies and techniques you can use to create a sense of movement in your designs. For customers prints is the best way to admire photos and for photographers they help to communicate value. Then don’t expect a low rate. The first option is to scale your image. When it comes to product photography for e-commerce companies, scalability is key. Set your medium guide the amount you feel represents a noticeable change in measurement from large to medium. Because all product images within a category will be fit to the same guide, you will be able to maintain a professional standard of consistency throughout your site. Your product photography to-do list just got exponentially longer. ... as a reaction to minimalism and abstract expressionism--both of which ecshewed realism as high art--involves the use of photography to create an image so realistic in detail that it can be mistaken for a photograph. Ideally all product photos should be 150KB or less. The former gives a cleaner look, but the latter might make your product or brand more relatable to the public. The images you download with ImageBrowser EX are stored in subfolders of the Pictures folder. Select the image you want to edit. Any image variations on the product page can Make sure you’re able to stick to your brand’s aesthetic, and keep the focus on the type of audience you’re trying to attract. For an e-commerce company looking to scale quality product photography, the photography – or as we call it, “content” – need is real and ongoing; however, the barrier to scale is viewing content as a periodic problem to be solved, and not as a functional, ongoing system. “When it comes to e-commerce photography services…”. Every product looks identically sized. hbspt.cta.load(4789703, 'f75613b6-5338-431e-bdf9-824791845991', {}); “When e-commerce companies are looking to scale quality product photography, I always recommend that…”. 288 - How to Scale a Brand on Sourced Whiskey with McCauley Williams, CEO of Big River Distilling. 8 Must-Have Features for Your Photography Website. Next, set the largest guide for your biggest product pieces. Rebecca Minkoff has created relative product sizes by adjusting image margins, a simple yet powerful technique. So often when I’m looking through turning blogs or checking out what my fellow turners are doing on Facebook, I realize their sales are being curtailed by bad lighting or haphazard product photos. $8.99 $ 8. This helps keep your website consistent and accurately maintains scale. Leave some white space (margin) below the bottom line to allow a little breathing room for your product; we recommend something in the neighborhood of seven to ten percent. Sometimes this message may not surpass the pure aesthetic enjoyment in each piece, but even in these circumstances, scale is carefully decided on. “The most important consideration when scaling product photography is to…”. At the lower end of the scale, 2000-4000k shows warm light of reddish yellows. Place the stand behind the product and bounce the light off a flat white ceiling. Focus on capturing an amazing image, and then either adjust it yourself or send it to us for low pricing and a 24 hour or less turnaround guarantee! White background photography-in this the photographer show only the product and want to hide the background in which product looks like that is floating. His unique natural style aims to replicate the story of a wedding day or engagement event through pictures, capturing the moments of joy that matter most. Beginning from your existing specs will help you maintain consistency across your site. Products that are translucent, transparent, or reflective are usually much more challenging. “The most important thing to consider in our e-commerce business’ product photography is…”. Photorealistic 360 Product Views using 3ds Max and Chaos Group's V-Ray March 23, 2020. Needless to say that was a HUGE job, and speed and efficiency was paramount. If a photographer or team has trouble communicating the brand visually, then managing that process at scale when new products are launched or added to the inventory across different channels and marketplaces will be difficult to scale. (For instance, on Etsy, you can add up to 10 photos per listing. Whiskey Quickie: Heaven Hill 85th Anniversary. If you’re not too familiar with Photoshop, here’s a DIY guide to editing product images. This creates consistent quality, costs, and timing. #webdesign #photographywebsite #photographytips. Macro Photography How to take close-up pictures of small things, by Philip Greenspun. … This gives the product some context and a sense of scale too. Time. You can’t go wrong with a modern digital single-lens reflex (DSLR) model. Get it as soon as Mon, Dec 28. The image must be of, or pertain to, the product being sold. The product and props should fill 85% or more of the image frame. Use a focal length of 50mm or greater. Just about any DSLR made in the last 10 years is going to give great quality photos. Even so, many beginner photographers don’t seem to understand what they show. E-commerce companies can gain access to quality product photos from anywhere in the world without the expensive costs of maintaining a studio or setting up expensive product photography shoots. Download our white paper, 5 Ways a DAM Helps your Team Meet Deadlines, to discover how MerlinOne can keep your product photographers and your entire creative and marketing teams on-schedule. It’s possible to work across multiple photographers and camera systems, as long as white balance is precise. I’ll also take you through some tips on how to optimize your product images for ecommerce so that you can increase your online sales. Santa Rosa, CA based Loring Smart Roast manufactures some of the best coffee roasting equipment in the world. Another way of looking at it is that a repeat customer is worth 5 times more than a new customer. For example, if you’re taking headshots outdoors and the sun is lighting your subject from the front; that is one exposure reading. We all know a picture is worth 1,000 words and consumers have shorter attention spans than ever, meaning your visuals MUST capture them in order to get them to convert. The quality of the pictures displaying your products is incredibly important. The answer is to find an ongoing source of content photography, defined as a strategic form of commercial and editorial photography focused on creating relevant and consistent visual content for brand storytelling. There are some plugins that are available that will resize photos once they are loaded to the e-commerce site (especially if one is using Shopify), but these can resize photos in ways that cut off parts of the image. The following steps show you how to process a RAW image in the application. While price is often what people look for first, it’s also important to find an e-commerce photography partner that can offer quick turnarounds while still providing quality images. 99. Make sure the studio you choose understands and has the ability to reproduce your brand look and feel while maintaining the ability to connect it across the omni-channel experience. The color temperature scale used for light is the Kelvin Scale. Perhaps you want to show the viewers how you create the items by showing a work in progress. The Product Image is the main image for your product and is reused in different sizes across your store. Ask yourself: What’s most important? Have products that come in multiple styles, colors, and sizes? “Consistency and cost are the most important factors for companies looking to scale quality product photography…”. Add up all the images required in all the categories. That has a bigger SEO value than the image file name, but both are important. Theme suggestions for art stores: Startup – Art; California; More themes for art stores The algorithm is simple. Assuming you’ve staged and lit the product effectively in your photos, taken sharply focussed images, and don’t have to do any PhotoShop work beyond cropping, the last two issues are file type and image size. First, you’re going to photograph something white or mid-gray which illuminated by the same light source affecting your intended subject. My advice to e-commence companies looking to scale their product photography would be to start outsourcing all post production. Perhaps you want to try split testing a few images before deciding what images you pay a professional to re-take. Expensive, but allowed to easily and quickly take dozens of quality product pictures each week for our online business. Learn more about how to list items on Etsy.) The perceived value of your products is directly impacted by the quality of your product photography. Get insight into product photography, post-production, and eCommerce product image best practices. Interested in knowing how to light product photos? Depending on your editing software, create actions or presets to quickly paste settings across multiple photos. Use Multiple Angles. When similar products are different sizes, they should look like it. For rapidly scaling e-commerce companies, MerlinOne’s robust, fast, and fault-tolerant system grows right along with your needs. To help you streamline your product photography processes, we reached out to a panel of e-commerce pros and product photographers and asked them to answer this question: Keep reading to learn what our pros had to say about how e-commerce companies can improve and scale quality product photography. But the most important one, in my mind, is ensuring that they are all of a singular size so that the product photos appear consistent on the site, no matter how a user is viewing (mobile, desktop, laptop). There are two ways to accomplish this: the first is to bring a content creator in-house; the second, and perhaps most cost-effective, is to place a content photographer on retainer. Duplicate your image and resize it to the medium guideline. Plus, you’ll get much faster and higher quality results by having an actual photographer do it. Set your guide for bottom aligning your product. So what do you do when you have small, medium, and large sizes of different products? 1. Posted by: Garlak on February 16 in Tutorials. Macro Photography. Content photography is needed on a regular, ongoing and consistent basis. i want to remove word limit from product name in product detail page in magento. There are a few things can do that will make this process easier and more accurate. “Probably more than half the work of product photography is post production…”. This is tutorial for beginners, everyone can do this. Having scaled product images will make it much easier for a customer to know which version of a product they’re looking at when they’re making a purchase decision. This is what the aperture scale looks like (not to scale): How the F-stop Affects Your Image. But the most important one, in my mind, is ensuring that they are all of a singular size so that the product photos appear consistent on the site, no matter how a user is viewing (mobile, desktop, laptop). Blog Expert at Wix. It was almost like a one day boot camp. This creates a realistic image of the product in the minds of customers. Scale gives the person looking at your photograph a frame of reference. Don’t worry about size while photographing. If your budget allows, and your packaging is standard, instead of shooting photos or spending time or money on photography, consider using product mockups. 6: Drag the slider to increase or decrease image size, auto adjusting the image scale and rule. The only way to differentiate small, medium, and large bags is to read the text. If you sell hundreds of goods that are identical except for size and color, you can avoid shooting every individual item variant. We’re primarily concerned with the top margin. Shea Drake is a content strategist with Business.org where she manages B2B content. The businesses that outsource are finding more time to focus on marketing and growing their e-commerce business rather than getting caught up in the nuances that come with product photography. Stack Overflow. There is nothing wrong or shameful with that, as histograms may appear to be rather complex at first. While a retainer may sound expensive, imagine this: a content photographer is scoped for a certain number of images over a set period of time. The biggest issue for us was…”. Create a new Photoshop document set up to your existing specifications. Look at the Rebecca Minkoff example above. Organization is another key element to scaling product photography. Model photos can move your customer and get them to feel an emotion! A brief style guide can help photographers keep a uniform look. The images don’t have to look like they came straight off the conveyor belt, but using the same angles, filters, and backdrops will create a cohesive, enjoyable shopping experience for browsers. Photography; Tutorials; Wordpress; The simpliest way to scale picture in photoshop. “Most people might think the camera used is the most important, but really, it’s not…”. “Being a platform that serves e-commerce businesses, the biggest consideration we see is…”. Q&A for Work. It is an entire business on its own and can be tough to balance. A lot of times trying to do it yourself will involve hiring new employees and project managers as well as buying equipment – all of this while trying to perfect the process and take good photos. Was the best money we have ever spent, as we don’t have to hire in help or try to figure it out as we go. The most important thing to know about these f-stop numbers is that, from each number to the next, the aperture decreases to half its size. Tucker suggests using around 70mm. Then you can’t expect premium quality images. Product photography lighting can be intimidating for … There are a range of cheap photography tools that you could invest in if you want to take product images more frequently. A camera doesn’t necessarily see the same thing our eyes do. “Companies looking to scale high quality product photography need to be consistent…”. Anyone can take a photo on a bright white background. Always have the same type of photo taken, e.g., front, back, angled photo. “The single most important consideration for e-commerce product photography is…”. The change between the original and the scaled drawing is generally represented by two numbers separated by a colon, like 10:1 (read as “ten to one”). Today’s 24/7 marketplace doesn’t stop, so why shouldn’t your method of content acquisition adapt? “What gear do you really need for…” articles have proven to be some of my most popular. 1) Hire an experienced photographer and pay them well. You can even tell a story with your model shots. Because the product takes up less of its image and your screen, it’s understood to be smaller in real life too. After you have set category specific (like apparel, jewelry, furniture, etc.) “Quality product photography I would say is…”. But using texture or interesting backgrounds will make your product stand out and keep your brand recognizable. “In order to scale product photography efficiently, there are a couple of things I would invest in…”. “There are several factors to consider for e-commerce companies looking to scale quality product photography…”. 1. Take a scale shot. Get the look with one of Canva’s poster templates, like the or the White with Cut-Out Picture Modern Dance Poster or the School Dance Show Poster. Finding the studio that has the talent and ability to match the brand communication. It's very easy, you can do that in a few easy steps. If you’re looking for a small purse, you can quickly scan the page and spot options. But when you're just starting out, getting your product photos up to par can be intimidating because professional photography is often expensive. How to Set up Indoor Photography Lights. Whatever you use, it needs to fill, or mostly fill, the frame. Listen to 288 - How To Scale A Brand On Sourced Whiskey With McCauley Williams, CEO Of Big River Distilling and 368 more episodes by Bourbon Pursuit, free! It was taking hours for us to take just a few pictures correctly. “It’s easy to dabble in product photography…”. Lines and perspective. Fortunately, digital asset management solutions like MerlinOne make it easier for photographers, e-commerce companies, and creative teams to manage the thousands of photos, other images, and content required to successfully operate an online retail store. Fortunately for business owners, there are tried and true post-production techniques that can provide consistent representation of product sizing. Make sure your product will still be clearly visible at that size. It encompasses everything from stunning product shots, to lifestyle imagery designed to bring your brand or product to life in context. The white metric corner square includes an 18% gray half tone and is commonly referred to as an ABFO #2. If I’m shopping for a small bag, I don’t want to read your page – I want to look at it. Businesses are looking for three things: speed, cost, and quality. Another key consideration is to name the photos in way that is consistent and which provides some information (and SEO value). Focus first on your most popular/best selling items. This means they should have a set room / space for the product photography with a consistent background, lighting, and shooting equipment. Whether you launch a new product, need regular content created, or want to react to a viral or cultural trend, you now have a photographer (and a regular content stream) at your disposal to create quality product photography to scale. 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